One of the questions many regularly ask is ‘if I know what I should be doing, then why don’t I do it’?
Is this something you have asked yourself? Maybe you know that you should go to that meeting, make those sales calls, confront that uncomfortable situation or exercise more. Maybe you know you should stop eating that fast-food junk, or drink through the week. Maybe you know you want to take your business to the next level, but just cant seem to put off the procrastination that’s holding you back.
The truth is, in most of the examples mentioned above you know not only what you want to do, but you know exactly what you need to do too. However, the difference between knowing and doing are two very different components!
Knowing isn’t the real problem, it’s the doing that provides the roadblock every time!
You know that you should go to the meeting, make the calls and stand up to the confrontation, you know you should eat less junk food and train harder in the gym, you know what you have to do but just can’t get into the action mode you require to move forward.
So what is it that stops you?
Is it comfortable in your daily grind and routine, sure for some it’s not moving too far away from the very comforts we have become accustomed to?
And you know that everytime you drink mid-week you feel lethargic and lazy, but what about when you feel pumped and ready to go yet still can’t grasp the motivation to take action you know you’re not only capable of, but what you know needs to be delivered to level up.
The thing that holds you back is not the uncertainty or the comfort, the thing that holds you back is the fear, fear of the unknown. Fear of the rejection, fear of the winning or the losing, fear of looking stupid or fear of change.
Simply put we get afraid, and rather than challenge the fear we get super creative and do anything possible to avoid facing the fear. We know what to do but spend more time creating, aiming for perfection, getting our ducks in a row so to speak.
Nobody wants to get hurt or be called out, so we unconsciously create plans to remain under the radar and not over expose ourselves, we know what we should do, but that instinct holds us back and prevents us from being hurt.
So decide not only to challenge your fear but whenever you get the feeling that you should be doing something, follow your instincts, that gut feeling, it’s not often it will let you down.