2021 SEO Trends You Must Instantly Adopt
Search Engine Optimisation (SEO) is the best way to draw traffic to your site. To get optimal performance, you must pay attention to the metrics that matter and pay attention to 2021 SEO trends.
As an SEO professional or website owner, you may wonder what the new year holds. So, in this article, we have put together answers to the questions you may have.
SEO Trends To Adopt In 2021
Over the years, we have seen the algorithm change; SEO trends come and go. Yet, keeping up with these trends can pose a challenge.
So, here are some relevant SEO trends to adopt in 2021:
#1. Activate Voice Search
This is the future. Experts predict that most of all searches in 2021 will be by voice. So, to take advantage of this, make your keywords longer and conversational.
This is because voice searches are longer and sound more natural. It is often different from the keywords people search with their keyboard.
You can also add an FAQ page to your content. Google pulls answers to voice searches from these pages.
#2. Focus On Original Content
Original content plays a key role in SEO ranking. This is content that you have not published anywhere before.
There are thousands of web pages with similar content on Google search. If you want your piece to take priority over them, publish authentic content.
This must also add value to the reader and set you up as a trusted brand. The result is that more traffic comes to your page as Google pushes it forward.
#3. Page Experience Optimization
Google introduced Core Web Vitals as a ranking factor in 2012. This made page experience metrics an important factor in prioritising.
Ensure your page is at optimal speed. Also, make your site adaptable for mobile devices. Look out for security protocols and image optimisation.
Take a user-centric approach to your page optimisation. What is important is how your page makes the user feel.
#4. Google’s BERT Algorithm
BERT is short for Bidirectional Encoder Representations from Transformers). It uses sophisticated processing codes to understand what users are searching for.
This means that Google can now understand the human brain. As a result, your content must meet the user’s intention.
If not, the algorithm will skip your content and churn out only useful and relevant ones. To stay relevant, search keywords you want to rank for before you use them.
This will give you an idea of the searcher’s intent. So, you can tailor your content to address it.
#5.Adopt AI Technologies
Artificial intelligence is changing the SEO industry. This is because it provides personalised search results to users.
So, you can use AI to create strategies that will be a game-changer for you. We expect AI tools to become one of the major SEO trends in the industry.
Jump on it while it’s hot.
It’s one thing to read about these SEO trends. Adopting and implementing them is another.
This guide will serve as a reference for you to fall back on. If you want to drive relevant traffic to your site, take advantage of them.
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