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5 New Social Media Platforms Marketers Should Watch in 2022


The past year brought changes to different industries, like social media marketing. Marketers have had to adopt new strategies to cope with these trying times. 

Right now, the best place to find prospective customers is online. So, we will look at some of the best social media platforms where you can find a buying crowd.

How to Track Your Growth on New Social Media Platforms

Social media platforms have changed the ways that marketers interact with their audiences. This has led to a rise of new social media platforms, each with their own unique features. In order to properly market on these new platforms, marketing teams should know what they are and how they can be most effectively used in their marketing strategies.

Individualized content aggregators allow brands to reach customers more effectively by providing them with relevant information that is tailored specifically for them and their interests.

5 New Social Media Platforms Marketers Should Watch in 2022

With the new day comes new trends and innovations. So, which social media platforms will switch up the game this year? We’re willing to bet our money on these:

#1. TikTok

From making viral stars to boosting streaming numbers, TikTok has come a long way. With 37.2 million users as of 2019, it is the best place to market your goods and services

Its users range from teenagers to young adults. So, make your content entertaining to catch their attention. Join challenges and use hashtags to boost your numbers.

#2. Clubhouse 

Even though it launched in 2020, it has gathered quite the following. This audio-centred platform provides a personal medium to speak with your audience. It also allows them to talk and share feedback with you. 

Hop on this platform and begin conversations around your products or services. You can also contribute to an existing conversation and sell your brand. 

#3. Twitter Spaces 

An off-shoot of the popular social media platform, Twitter. Like clubhouse, it is a voice chat feature open to its 330 million monthly users

It is a human-centred approach to modern marketing. You can host live chats, discussions, and Q&As. This allows your target audience to build a connection with you. 

#4. Medium

A microblogging platform that boats about 1.4 million articles every month. For marketers, this is a good place to publish sponsored content. 

Here, you don’t need to worry about building a cult following. Medium rewards quality content more than popularity. 

This means that the algorithm pushes the best pieces to the top. So, go to the drawing board and start crafting. 

#5. Reels 

Following the debut of TikTok, Instagram pushed out a similar feature with Reels. This allows users to create videos, add music and play with special effects. 

It is an engaging way for your brand to communicate with the younger generation. You can share how-to videos as well as product releases. 

This will give your brand a fun personality that will reflect in your analytics. With this, you can draw the buying crowd you seek. 


Download Now: Social Media Calendar – Use this social media content planner to create your digital media strategy [Free Download]


Social Media Marketing For 2022

As a Marketer, social media trends are not news to you. You may have seen platforms rise and fall in the course of your career.

What is important is the ability to adapt to them as they come. In the article, we compiled some of the popular social media platforms.

We know that using them will help you to attract your target audience. Follow the tips we provided in the article to stay on top of your game.

Enjoyed this article? Read more marketing posts here

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*Originally Published on the 17th June 2021 and updated on the 4th January 2022*

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