What is Video Content Marketing?
Video content marketing is a form of marketing that focuses on using video to promote products and services. You’re missing out on a significant potential if you’re not creating videos for your business. In today’s world, video marketing is proven to be one of the most effective kinds of advertising. Because the world is getting more visual, it makes sense to use video as part of your marketing plan to create an impression on your consumers.
3 Reasons Why Video Marketing Works
This section discusses the different unique benefits that video marketing possesses. Video marketing has been a powerful tool for businesses to reach their target customers for over 10+ years. It has become even more popular and more affordable than in the past decade.
Here, we will explore 3 of the main reasons why video marketing works so well:
1. It is an excellent way to engage with your target audience.
2. It is a great way to utilize the power of storytelling in marketing strategy.
3. Video marketing creates a more memorable and lasting impression than traditional marketing channels such as print, TV or digital ads.
Download Now: Social Media Calendar – Use this social media content planner to create your digital media strategy [Free Download]
The Benefits of Using Video Content Marketing
The benefits of using video content marketing are many, but it’s not always easy to wrap your head around them.
A lot of people believe that videos are reserved for promotional material. But if you want to create a successful video content marketing campaign, you need to have a solid understanding of what you are trying to promote. This means that the purpose is to tell the story behind your product or service and convey all of its benefits in an engaging way.
Video content marketing allows you to demonstrate the effectiveness and features of your product with visual footage. It also gives viewers an interactive experience by allowing them to explore the product in their time frame. And lastly, it can be used as a storytelling tool that lets users visualize themselves in various scenarios where they would use the product or service.
Five Reasons to Create YouTube Videos as Part of Your Marketing Strategy
YouTube is the second-largest search engine in the world, so why not use it to your advantage? This platform allows you to reach a huge audience. YouTube is also one of the most popular social media platforms used by individuals and businesses alike.
Here are five reasons that you should create videos as part of your marketing strategy:
1) After watching a video, 64% of users are more likely to buy a product online, according to ComScore.
2) If you have something valuable to say, there is no better way than to say it in a video!
3) YouTube videos rank higher in Google search results because these videos are tagged with words like “product review” or “informational video”.
4) YouTube live streams engage viewers by letting them feel like they are actually taking part in the broadcast.
5) People feel more connected to a brand when it has a face and a voice, so they are more likely to buy the product or service.
Types of Marketing Videos
There are many different types of videos that marketers use to reach their audience. We will be focusing on four of the most popular types: demo, brand, educational and how-to videos.
- Demo Videos: Demo Videos are usually short and concise. They show a product or service in action, persuading the viewer to buy it.
- Brand Videos: Brand Videos are promotional pieces that highlight a company’s culture, success stories, office space or values.
- Educational Videos: Educational videos teach viewers about a specific topic or product/service. They often include expert interviews and demonstrations from industry professionals.
- How-To Videos: How-To videos can be considered instructional or informational videos. These pieces will show viewers how to do anything from cooking a meal.
How to Create Video Content for Your Brand
There are many ways to create video content for your brand. You can choose to film a video on your phone, upload it to YouTube and share the link on social media. Another option is to film a video with an expensive camera and edit it in an expensive software like Final Cut Pro or Adobe Premier.
However, it would be best to consider things before choosing which method you want to use. For example, if you don’t have the money for an expensive camera, filming with your phone might be your best option. Whatever method you choose, make sure that it aligns with your budget and what you want from the video.
Below are the 6 steps to recording video content:
- Make a video plan
- Make a script for your video
- Prepare your stage
- Begin recording your content
- Video editing time!
- Post that video
Download Now: Social Media Calendar – Use this social media content planner to create your digital media strategy [Free Download]
Where to Post Your Video Content Marketing
People spend most of their time online on social media, and there is a reason for that. Social media channels have been around for so long and have been deeply integrated into our lives that we can’t imagine living without them. This is why it’s essential to post your video content marketing on these channels and other video distribution platforms.
Facebook:
Some people think that Facebook isn’t a good platform for videos, but the reality is that Facebook has changed a lot in recent years, especially when it comes to videos. Facebook now reaches over 100 million people every day. Plus, they have added autoplay, which means that videos will start playing automatically as you scroll through your feed, giving you a chance to see your message without having to click on it first!
YouTube:
YouTube is the most popular platform for video marketing that has been used by over 80% of marketers. Other platforms such as Facebook and Twitter have been used more recently, but YouTube still has a strong lead. YouTube provides a more robust experience with viewing on mobile devices and is also a source of great SEO opportunities.
Instagram:
You should post your video content marketing on Instagram for several reasons. The first is because the platform has a global reach of 800 million monthly active users.
The second reason is that the platform is a social network, which means that there are a lot of potential customers to be reached through your followers and viewers. Thirdly, it’s a mobile app that people can easily watch your videos while waiting in line or sitting at home.
Twitter:
Twitter offers several benefits to brands. They can create more conversations on Twitter by posting their videos on it. Additionally, it is easy to share their videos with others on Twitter and their followers using the retweet option.
Companies can use hashtags for marketing purposes which will help them increase the visibility of their products among prospective customers or clients interested in that particular trend or hashtag.
TikTok:
TikTok is a social media app where users can share short videos. This app’s videos are usually around 15 seconds long but could be up to 3 minutes and can be edited with a range of pre-made filters, overlays, and other effects.
In the past year, TikTok has been growing exponentially. According to Statista, TikTok had 55 million active users in January 2018 and in September 2021 had 1 billion active users. It is popular among younger audiences who find it entertaining to watch others’ stories and create their own stories on their phones for others to enjoy watching. TikTok could be a good platform for businesses because consumers spend an average of 24 minutes every day on the app watching other people’s videos.
