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How to Make Your Podcast A Successful Sales Lead Generator


Many people listen to podcasts. Back in 2018, there were about 75 million podcast listeners in the United States. 

Experts predict that this number will rise to about 164 million listeners by the year 2024. So, if you want your business to reach more people, create a podcast. 

Your Podcast can serve as an entry point for customers to engage with your brand. It can also generate leads and sales that will bring in revenue. 

In this article, we will show you how to use your Podcast for excellent results. 

Lead Generation With Podcasts

Podcasts are a foolproof way of generating leads for your business. In 2019 alone, about 709.1 million dollars were generated from podcast advertising. 

Here’s how to generate leads and sales from your Podcast:

#1. Connect With The Audience 

People respond better to emotional stories than product pitches. It makes them feel like they can connect with you or relate to your experiences. 

So, try to be yourself and let your personality shine through. This will increase the chance of them looking into your business. The result is effective lead generation. 

#2. Make Your Podcast Entertaining 

It’s easier to grow your audience if you entertain as well as educate. This will also result in more leads and sales. 

While being entertaining may not be easy for everyone, try not to sound forced. Be yourself, crack a little joke, and don’t keep things lighthearted. 

#3. Use Call-To-Actions

The most important part of your Podcast on lead generation is the CTA. It is what you ask your audience to do. 

Where you mention, your CTA is critical. Not all listeners will stay until the end of your Podcast, and you will miss many leads if you put them there. 

So, it would help if you spread your CTAs all through your Podcast. 

#4. Address Customer’s Problems 

Find out some of the common problems your customers face or things they want to know about your brand. Turn all these into talking points for your Podcast. 

Providing solutions to problems is one way to generate consistent leads. All things being equal, it should bring you more sales. 

#5. Use Ads To Attract Listeners

The possibility of your website visitors showing interest in your Podcast is high. So, you can promote an episode that relates to the actions they took on your site. 

Take advantage of platforms like Google ads to push your content to these people. It will help you to build an audience of people that have an interest in what you do. 

This is a great way to increase lead generation and possible sales. 


The rise of podcasting is a revolution you need to be part of. It may take a lot of work, but it is an efficient lead generation system. 

More and more brands are using the influence of podcasts to reach more people. If you’re wondering how to make it work for you, follow the tips in this article. 

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