There’s a new colour on the block, and I hope you are fond of purple because you about to see a lot of it in 2018. Pantone’s just named the colour of the year for 2018 and it’s called “Ultra Violet.”
However, it’snot just a shade of purple. It’s a way of looking at life, the universe and everything that forms part of it.
Heres what the colour experts have to say about it:

Inventive and imaginative, Ultra Violet lights the way to what is yet to come.A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.

“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.

As individuals around the world become more fascinated with colour and realize its ability to convey deep messages and meanings, designers and brands should feel empowered to use colour to inspire and influence. The Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands.

So now represents a great to time to kick-start your marketing with the new colour theme for 2018, embrace the colour, design with the colour and become synonymous with the colour. The more people begin to see the colour, the more they will recognise you or your brand with it.