How You Can Use TikTok To Win More Business
TikTok the app that appeared from nowhere and suddenly gets 800 million active users each month, beats Facebook and Instagram for 1 billion downloads in the app store and grabs around 52 minutes of peoples attention each day, is proving its a force to be taken seriously.
Currently, 50% of the users are under the age of 34, 56% are male and only 1 in 8 adults have signed up to the app.
However big named celebrities are already building their profiles, you’ll find the likes of Dwayne Johnson, Arnold Schwarzenegger, Kevin Hart, Russell Brand and many more.
What is TikTok? In short, it’s a fast-paced video app that allows you to post clips up to 60 seconds long with access to audio clips, songs, and effects. It’s fun, it’s easy and it’s got huge attention.
So how can you get business from it?
Well, firstly this is an incredible opportunity to find emerging trends, the Gen Z users (Gen Z – Generation Z born between 1995 and 2015. They are currently between 4-24 years old) are getting massive amounts of attention via their content, and let’s face it, they will become our future customers and marketers, so learn and connect with them now.
You can learn pretty quickly what type of content connects best with each different audience, this alone is worth the time you’ll spend using the app, and the app provides some easy to use features that makes editing videos a breeze.
Advertising has already started to take place and currently it is reported that the following types of adverts are being rolled out across the app. Although aimed at big brands, which is especially powerful if the audience falls into your target audience.
Brand Takeovers:
Ads that appear when users first open the app
Native Video Ads:
Ads that are natively placed into a TikTok video. These will direct to your website or apps.
Video Challenges:
Ads that encourage content creators to participate in a hashtag promoting your business
Branded Filters and Lenses:
Lenses and Filters similar to those on Snapchat.
This new generation could soon be your future customers and marketing to them needn’t be difficult, just meet them where they hang out, play by their rules and have a little fun doing it.