Hey,
In today’s newsletter, we discuss,
🍏 How Your Most Well-Know Brands Came Up With Their Names
😍 How To Sell Even If You Don’t Like Selling
🥊 Do Windmill Strikes have a place in fighting?
📺 What 13 highly successful people watch on TV
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How Your Most Well-Know Brands Came Up With Their Names
Naming a brand takes work. It takes a lot of time and effort to develop one that resonates with the target audience. Some brands have an interesting story behind their name, whereas some of their stories are pretty simple.
Your most well-known fast food companies all have their own unique story that comes with the brand.
🍔 McDonald’s: Believe it or not, the story behind this is pretty simple. McDonald’s was created by two brothers whose surnames were McDonald’s.
👟 Nike: The company Nike was named after the greek goddess of victory, Nike. Athletes who wanted victory worshipped her.
🍗 KFC: KFC’s name is straightforward. It represents what the company offers, which is fried chicken. The K stands for Kentucky, where Colonel Sanders first roadside restaurant was created during the great depression.
🍏 Apple: This strategy is bound to make you laugh. Steve Jobs came up with the name apple simply because he liked apples.
🔍 Google: Google was meant to be spelt Googol. However, there was a misspelling of the page’s original name, which was Google.
This resulted in the brand being known as Google.
How did you come up with your business name?
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😍 How To Sell Even If You Don’t Like Selling
It’s long been debated that sales is a science and marketing is an art, and Jon is a firm believer that this is as true today as it has always been.
Science says if you do things in a certain way, then a predictable outcome will occur, whereas art is subjective, and marketing is an art which reminds us of the quote by John Wanamaker,
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
So with that in mind, here is a sales framework that works like science, and anyone can follow it, even if you don’t like selling.
Let’s say you’re an influencer, and you know the prospect wants to put their brand in front of an actively engaged, relevant audience.
The Problem
Putting your brand in front of the right audience at the right time is expensive and hard to measure.
The Solution
We have an influential brand with 1M active members who buy on our recommendation.
The Bridge
1. We can align your brand with the right audience.
2. Serve them with the right message at the right time
3. Drive more revenue into your business in a trackable and cost-effective way.
The Obvious Loss
You know that a change is needed, and failing to act gives the competition more time to catch up.
Call To Action
Take the initiative and get started–Book a call
Try this out on your next sales pitch, and if you need some help, schedule a free call here.
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🥊 Do Windmill Strikes have a place in fighting?
Introducing the windmill striking class (yes, you read that right, it’s actually being taught in a class)…
One person took this discussion to Reddit and asked the question,
“In terms of effectivenes? example of styles off hand, Choy Li Fut, 7 Star Praying Mantis probably some others I’m not thinking of.”
mma_boxing_wrestling – responded with,
“You ever watched Chuck Liddell throw an overhand?”
Liddell is an American former mixed martial artist who was the UFC Light Heavyweight Champion.
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📺 What 13 highly successful people watch on TV
They say that we’re in the golden age of television and film and as it turns out, plenty of successful people, from award-winning actors and directors to the President of America, carve out time to watch popular shows.
Here’s a list that Business Insider UK created with 13 super successful people and what they like to kick back and watch — when they have the time.
- Eddie Redmayne – “The Real Housewives” franchise
- Drew Barrymore – “Game of Thrones”
- Barack Obama – “House of Cards”
- Quentin Tarantino – “How I Met Your Mother”
- Jennifer Aniston – “The Bachelor”
- Warren Buffet – “Breaking Bad”
- Bill Gates – “Homeland”
- Hillary Clinton – “The Good Wife”
- Jennifer Lawrence – “Keeping Up with the Kardashians”
- Theresa May – “Poirot”
- President Trump – “Fox & Friends”
- Melania Trump – “How to Get Away With Murder”
- Michelle Obama – “Scandal”
