If you’re reading this, then you’re wondering how to up your social media marketing game. That’s smart because it’s time to leave the old days and their strategies behind.
You don’t need us to tell you how big social media is, but we’ll do so anyway. In 2020 alone, there were over 3.6 billion social media users. Still, experts predict that this number will grow to 4.41 billion in 2025. So, you can take these figures as potential customers for your business to reach.
This article will give you a simple guide on how to make social media marketing work for you.
What is social media marketing?
Social media marketing is a type of digital marketing where you start creating a social media presence on platforms like Facebook, Twitter, YouTube, and Instagram to promote the organisation’s products and services.
The primary goal of social media marketing is to increase sales by developing a strong online presence. Social Media Marketing has become an integral part of many businesses online marketing strategies.
It is a cost-effective strategy for growing a company’s customer base by advertising to new and existing customers and increasing sales through various platforms.
There are numerous benefits to using Social Media Marketing, such as it being relatively inexpensive, scalable, measurable, and versatile.
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Understanding Social Media Marketing
This is the process of creating content that fits different social media platforms. Your aim should be to drive user engagement to your brand.
Here are a few tips that will help you with proper social media marketing:
#1. Set Clear Goals
First, identify what you want your business to gain from social media. This will determine your content strategy.
It will also dictate how much time and energy you need to put into your campaigns. Your goals should follow the S.M.A.R.T. framework. This means that for them to work, they must be:
- Specific
- Measurable
- Attainable
- Relevant
- Time-bound
#2. Research Your Target Audience
It is not wise to assume what your target audience wants to see. Take advantage of available data to understand user interests.
For every platform, you must have different approaches. Facebook, for instance, is the best place to run ads. From 2014-2020, people spent 2.26 billion dollars on ads, which means it works.
Instagram and TikTok consist of Millenials and Gen Z users. So, the content you put out there needs to be eye-popping to catch their attention.
#3. Create Engaging Content
The strength of your social media marketing strategy is in your content. So, it would be best if you had an idea of what to post to match your goals and brand identity.
From the filters to captions you use, your viewers need to identify your brand anywhere. Take advantage of new features like reels and Instagram Stories for a better effect.
Statistics have shown that 58% of internet users watch videos on social media. So, in 2021, you should do more video content.
#4. Pay To Play
You can no longer rely on organic reach for business growth. Social media algorithms now rank advertisements over organic posts.
Experts predict that social media advertising spending will reach 47.9 billion dollars. This means that you must set aside a chunk of your money for adverts.
On the bright side, most social media platforms have reasonable advertising costs. So, this should not be a problem.
Top 6 best social media websites for marketing
Social media networks are a great way to market your business. They provide a one-on-one communication channel with customers, and they offer a more personal experience, which can lead to increased sales.
According to smartinsights “53.6% of the world’s population uses social media. The average daily usage is 2 hours and 25 minutes.” and this is growing every day.
As the number of social media users has risen exponentially in recent years, so has many marketers involved in this space. Here are the top 6 best social media websites for marketing.
1) Facebook:
Facebook is the most popular social media site in the world. It is a perfect place for marketing and advertising products and services. It has more than 2 billion users.
Facebook has more than 5 million businesses with pages on their site, which means many opportunities to market your products or services. With Facebook, you can contact your customers and find out what they want from your business.
You can apply different marketing techniques such as making offers, discounting, running ads, etc. With Facebook, you don’t need to spend a lot of money promoting your products or services because it’s free and easy to use.
2) Twitter:
Twitter is one of the most popular social media platforms. It is an excellent place for marketers to build an engaged audience, promote content and drive traffic to their website.
Twitter is where people spend time browsing their feeds, enabling marketers to reach them with the right message. Twitter has over 250 million monthly active users on its platform, and it has become one of the best places on social media for marketing professionals.
3) Instagram:
Instagram is the most popular social media platform, with over 1,000,000,000 monthly active users. It’s an excellent place to market your business and get your message out.
With a large user base, Instagram is a great place to promote your company’s content and services. It includes features that make it easy to share visual content and intuitively communicate with customers.
4) LinkedIn:
Linkedin is a social media platform with over 740 million members and 55 million companies. It is the world’s largest professional networking site and has been growing steadily for years.
Professional networking websites have been around for a while, but LinkedIn has been the most successful so far. Its popularity stems from the fact that it is strictly business-focused.
While some people use Facebook or Twitter for work-related purposes, LinkedIn is designed specifically with that in mind.
5) Tik-Tok:
TikTok is a social media app that lets you create short videos of just 1 to 60 seconds. The app has been on the market for barely a year and already has over 1 billion users.
TikTok’s popularity has been on an upward trend since its launch, and it has taken over from other social media platforms such as Facebook, Snapchat, Twitter and YouTube. Companies can use TikTok to promote their products through advertising. They can also use the app to create branded content for their followers.
TikTok’s customer base is young people who are more likely to purchase items from advertisers they follow on the app.
6) Youtube:
YouTube is the second most popular search engine in the world. It has more than 2.2 billion active users per month, and it has become a significant player in social media marketing.
YouTube is good for social media marketing because of its large number of active users, which are all potential customers, and because of its enormous reach.
YouTube can bring international exposure to your company’s products with little cost or risk involved. Furthermore, it’s possible to reach audiences who are not interested in traditional advertising methods like radio or T.V.
YouTube can be used as an effective tool for content distribution across different channels at once. With YouTube, you can create video tutorials about your products on YouTube while simultaneously distributing them on Facebook, Twitter, Google+ etc., without spending too much time.
The videos you upload on YouTube can be used to:
- Reach more people
- Increase company visibility
- Build your company’s reputation
- Build up your brand equity
Why use social media marketing for your business?
Social media marketing is one of the best marketing tactics because it can be done at any time, unlike traditional advertising. It is also more cost-effective than other forms of marketing. Social media has grown exponentially in popularity over the last decade, and there are now billions of users on social media platforms. This rapid growth is what has made social media so effective for marketers looking to connect with customers.
What content to post on social media channels
Content marketing for social media is not just about posting on your social channels. It’s also about posting on the proper media at the right time for your audience.
The type of content that you need to post on social media will depend on what type of campaign you are running. For example, if you are running a campaign with an educational theme, you want to post infographics or quick how-to videos. If your campaign is focusing on building relationships, you might want to post behind-the-scenes photos or employee testimonials.
Each social network has its own set of features that are geared towards specific types of content. For example, LinkedIn is best used for professional posts, whereas Instagram would be better for events or behind-the-scenes photos.
Social media metrics
Social media marketing has become an essential part of the online marketing strategy for many companies. As a result, many metrics are used to measure Social Media Marketing effectiveness. It may also help improve social listening skills by listening to comments and seeing what your potential customers would like.
The most common metric used to measure social media marketing success is the number of followers on social media platforms. For example, Twitter followers count. The higher the number, the better it is for an social media marketing campaign. The other metrics that are often used are engagement rates sharing content on posts or tweets.
It would also be beneficial to have a competitive analysis of other companys social media marketing strategy to help see where your strategy can grow.
Conclusion
The growth of social media has created an alternative channel to reach customers. It has made social media marketing an integral part of running a business.
If you set achievable goals and follow the tips above, your social media game should improve.
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