So many fail to see the value in aligning their marketing and sales strategy, and for most it’s simply down to the fact that they simply don’t have a clear understanding of it. Knowing how each part of a sales strategy and marketing strategy work together will not only give you a huge uplift in your results but ultimately give complete clarity in how you go about it.
Below is a great example of how this can look, using an example of a circus coming to town. it’s the simplest, most jargon-free, definition of marketing you’re ever likely to come across:
If the circus is coming to town and you paint a sign saying ‘Circus Coming to the Showground Saturday’, that’s advertising.
If you put the sign on the back of an elephant and walk it into town, that’s promotion.
If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity.
And if you get the mayor to laugh about it, that’s public relations.
If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales.
And if you planned the whole thing, that’s marketing!
So, now it’s time to set up your marketing plan, and can you break it down to something similar. Integrate promotion, PR and a perfectly aligned sales strategy, and with this new increased focus, begin marketing and selling like a pro.