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The Ultimate Guide To Social Media Marketing In 2021

If you’re reading this, then you’re wondering how to up your social media game in 2021. That’s smart because it’s time to leave 2020 and its strategies behind. 

You don’t need us to tell you how big social media is, but we’ll do so anyway. In 2020 alone, there were over 3.6 billion social media users. 

Still, experts predict that this number will grow to 4.41 billion in 2025. So, you can take these figures as potential customers for your business to reach. 

This article will give you a simple guide on how to make social media marketing work for you. 

Download Now: Social Media Content Calendar [Free Template]

Understanding Social Media Marketing 

This is the process of creating content that fits different social media platforms. Your aim should be to drive user engagement to your brand. 

Here are a few tips that will help you with proper social media marketing in 2021:

#1. Set Clear Goals

First, identify what you want your business to gain from social media. This will determine your content strategy. 

It will also dictate how much time and energy you need to put into your campaigns. Your goals should follow the S.M.A.R.T framework. This means that for them to work, they must be:

  • Specific
  • Measurable 
  • Attainable 
  • Relevant 
  • Time-bound 

#2. Research Your Target Audience 

It is not wise to assume what your target audience wants to see. Take advantage of available data to understand user interests. 

For every platform, you must have different approaches. Facebook, for instance, is the best place to run ads. From 2014-2020, people spent 2.26 billion dollars on ads, which means it works. 

Instagram and TikTok consist of Millenials and Gen Z users. So, the content you put out there needs to be eye-popping to catch their attention. 

#3. Create Engaging Content 

The strength of your social media marketing strategy is in your content. So, you must have an idea of what to post to match your goals and brand identity. 

From the filters to captions you use, your viewers need to identify your brand anywhere. Take advantage of new features like reels and Instagram Stories for better effect. 

Statistics have shown that 58% of internet users watch videos on social media. So, in 2021, you should do more video content. 

#4. Pay To Play

In 2021, you can no longer rely on organic reach for business growth. Social media algorithms now rank advertisements over organic posts. 

Experts predict that social media advertising spending will reach 47.9 billion dollars. This means that you must set aside a chunk of your money for adverts. 

On the bright side, most social media platforms have reasonable advertising costs. So, this should not be a problem. 


The growth of social media has created an alternative channel to reach customers. It has made social media marketing an integral part of running a business. 

If you set achievable goals and follow the tips above, your social media game should improve in 2021.

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