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What Is Social Selling And How Can It Help My Business Grow?


The best way to meet your sales goals is through social Selling. This social media marketing technique involves leveraging your network for profit

With this technique, you do not need cold calling or emails. It also makes it easy to build and maintain relationships with customers. 

In this article, we will show you how to make this work for you. 

What is Social Selling?

Social selling is the intentional act of building relationships with your customers in order to sell products and services. This can be done through various channels like social media, email marketing, content marketing, and more.

Social selling is a powerful and effective way for businesses to make sales. It focuses on creating a more personal relationship with your customers using digital channels such as social media and email marketing.

The power of social selling comes from its ability to create a direct connection with the customer without any intermediary like bricks-and-mortar store or phone call. This creates a sense of trust between the two parties which leads to the sale that you desire.


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How traditional social selling has changed in the digital age

The social selling has shifted from traditional marketing channels to digital ones. The most popular platforms for these sales are Facebook and Twitter. A lot of marketers have been successful in their social selling campaigns by using influencers, automated bots, and content marketing as well.

In the past few years, digital advertising has taken over social media as the dominant way for brands to reach potential customers. This has forced a lot of companies to focus on organic marketing through social selling that benefits from the free conversion rate of search engine traffic from organic results.

Why You Need Social Selling Techniques

With the prevalent pandemic, most of your customers are online. So, the social selling technique is the best way to meet them in their domain.

Social Selling requires you to engage prospects with your content. The relationship you will build with them is online. So, you must use a gentler approach than the traditional hard sell. 

Here are some benefits you will get from this social media marketing technique:

#1. Navigating The Virtual Space

Social Selling is the easiest way to take advantage of this virtual clime. As it operates online, it is a good way for sales professionals to reach their audience

This is because many meetings are now virtual. So, you must find a way to devolve from the regular in-personal meetings. 

You can schedule shorter sessions to hold the attention of your audience. Also, catching them at a time convenient to them is a good way to win them over. 

#2. Build Strong Relationships 

There is no better way to build strong relationships than with social Selling. Make sure to have honest conversations with your prospects. 

Focus on their needs first. Selling can come in after. The most important thing is to build their trust and proffer solutions to their pain points

#3. Shorter Sales Cycles

Online research drives offline sales with social channels as a catalyst. Buyers prefer to hear from an online community. 

They go online for everything from feedback to mere requests. As a salesperson, pay attention to online chatter. 

Then, provide meaningful responses to these conversations. This will draw customers your way and lead to shorter sales cycles. 

#4. Customer Retention 

As a salesperson, you want customers that will return after every sale. The goal is to grow a loyal client base. 

One way to do this is by maintaining contact with your present and old customers. Then, provide answers to people’s urgent questions.

 This will make them see you as an authority in your field and lead to conversion. 

#5. Solid Reputation

Online reviews influence buyer’s decisions all the time. Not only do they research brands before buying, but they also look into salespeople. 

Another social selling technique is to optimize all your social media platforms. This shows the customer what you want them to see. 

An organized profile speaks for your brand more than any sales pitch. 

Leveraging Social Selling 

Social Selling is an unending experiment in the world of social media marketing. The goal is to make every online interaction count

This article contains everything you need to know about this concept. Imbibing it will make you a social expert in no time. 

Enjoyed this article? Read more sales posts here

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