Account Based Marketing (ABM) is a new wave in the world of digital marketing. It targets specific accounts that are a good fit for your products/services.
For each of these target accounts, you must have a strategy tailored to meet their unique needs. You can look at it as a form of one-on-one marketing.
It involves extensive research and goes beyond the general nature of lead generation. This will help you to identify the buyer’s persona and tailor messages to suit them.
A recent survey shows that 43% of experts use an account-based marketing strategy. So, if you want long-term revenue growth, take advantage of this strategy.
Why You Should Adopt ABM
You cannot take a blanket approach to market your products or services. Below are some reasons you should use the account-based marketing strategy:
#1. Less Risk And Reduced Waste
With account based marketing, you can do more with less. You can let go of basic sales pitches and focus on the important needs of your valuable clients.
This will result in the effective use of resources and reduce waste. It makes more sense if you’re on a budget.
#2. It Feels Personal
Customers like to get personalized offers. This is why email marketing remains one of the most successful marketing channels.
Personalized campaigns targeted at your prospects will make them connect with you. It also shows them that you have done your homework and they will want to work with you.
#3. Better ROI
The goal of every marketing strategy is to get a good return on investment. Account marketing on its own is precise and measurable.
As a result, it produces the highest ROI out of all the marketing tactics. So, if you want higher returns for your business, you need to get on board.
#4. It Leads To Faster Sales
Like we said earlier, account-based marketing eliminates waste. This leads to a shorter sales cycle for your business.
First, you need to identify and drop unqualified prospects from the start. Then, your marketing and sales team can focus on the accounts that will bring in revenue.
Sending them personalized messages and services makes the sales process a lot faster.
#5. It Builds Trust
What customers look for is a solution to their problems. ABM helps you to communicate to them how you can help.
When these answers are valuable, they will draw clients to you. It also allows you to show that you are an expert in your field.
This will build a trust relationship between you and them which will, in turn, lead to sales.
Account Based Marketing is a way to save your business time and resources. This strategy allows you to focus on the best prospects that will lead to conversion.
It is now prevalent among marketers, and your business will gain a lot from it. We have broken down everything you need to know about ABM in this article.
This should guide you into deciding to switch.