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Hey knowledge warrior, 

In this week’s newsletter, we talk about:

⚔️ How Donda Academy Is Rasing Singing Ninjas

😳 What do you do when someone asks what do you do

💵 YouTuber Spends $5,000 – $10,000 On Every Thumbnail

🧝‍♂️ The Greatest Marketing Campaign This Year


⚔️ Donda Academy Is Rasing Singing Ninjas

What is Donda Academy?

Donda Academy is a K–12 private school located in Southern California. It has not yet been accredited, meaning graduates may not have credits or diplomas recognised by colleges.

Tuition reportedly costs $15,000, and parents allegedly must sign a non-disclosure agreement.

Donda (styled DONDA) is a creative content company founded by American rapper and fashion designer Kanye West. The company was named after West’s mother, Donda West, and shares the name with his tenth studio album, released in 2021.

Each day, Donda students learn fundamentals, grow in their faith, and experience two enrichment classes.

Enrichment courses include: 

World Language, Visual Art, Film, Choir and Parkour

Say hello to the singing Ninjas! ⚔️


😳 What do you do when someone asks…

“What do you do?”

Most reply with statements such as, 

I am a financial advisor, 

I build websites,


I am a sales trainer,

Using the following framework will help you to be more memorable, clearly tell others what you do, and win more business. 

It’s what we call the PSP method (Problem, Solution, Promise) and looks like this: 

😫 Problem – Most businesses have a problem with [add known problem] which makes them feel [add emotion] 

🧐 Solution – At [Add Company Name] we provide [add product/service] that ensures [add solution]

😍 Promise – Giving you the freedom to enjoy your business and look forward to the future.

What to say when someone asks what you do

Here is an example: 

Most businesses have a problem keeping their sales pipeline filled with quality prospects which makes them feel worried and frustrated.

At we provide online sales training and 1-1 coaching that ensures your pipeline is never empty and you have the skills to close deals.

Giving you the freedom to enjoy your business and look forward to the future.

Need some help with your sales messages? Ask about our sales training.


💵 Youtuber Spends $5,000 – $10,000 On Every Thumbnail. 

Jimmy Donaldson, aka Mr Beast, recently said in a podcast that he spends between $5,000 and $10,000 on each video thumbnail. 

In his words, 

“The thumbnail makes the difference of 50 million views or 200 million.” 

This highlights the importance of making a good first impression when convincing people to watch your video or visit your website. 

Example: Looking at Mr Beast’s thumbnail is easy on the eyes and shows precisely what the video is about, as the other thumbnail needs to be clearer on what the video is about.

Thinking like this has gotten Jimmy over 300 million followers/subscribers across all platforms.


🧝‍♂️ The Greatest Marketing Campaign This Year

Buddy the Elf takes centre stage in Asda’s joyful Christmas campaign.

Asda and Warner Bros partner to bring Buddy the Elf back to screens this Christmas, see for yourself.

Sam Dickson, Acting Chief Customer Officer at Asda says: “Like Buddy, we absolutely love Christmas – so we’re thrilled to welcome him to our team. We know this has been a tough year for so many people, which is why we want to create some little moments of joy for families this year with our Christmas campaign, and more importantly, our amazing products. We hope that with a little bit of help from Buddy, our joy-filled Christmas offering will create some festive magic and helps give families a Christmas to remember together.”

Son of a nutcracker!

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