Hey 👋
If Twitter’s rebrand has taught us anything, it’s that we’re at the mercy of these social giants, and they can change the game on us anytime.
Remember when MySpace ruled the social landscape?
Or when Bebo and Hi5 were the cool places to be?
Things change, and change is happening faster than ever.
Businesses once had a life expectancy of 75 years.
Now, it’s just 8!!
But there’s one thing that will never die: your email list.
Unlike social media, which is like renting the land for your business, email is yours to keep forever.
Despite challenging open rates and deliverability, email outperforms every other marketing channel by a country mile.
Now, I can guess your thoughts:
“Don’t send too many emails; people will get annoyed and unsubscribe.”
Worst advice ever!
People only unsubscribe if they’re not interested, didn’t ask to be on your list, or are, well, dicks!
Seriously, I have had people unsubscribe and report my emails as spam when the email in question was a Merry Christmas message.
Or better yet, unsubscribe from the free content I share, block me on socials and then later pay to attend my live training events. 🤯
I’ll be honest. It used to annoy me.
Now, it’s very refreshing because it gets people off my list who are not in the market to buy from me.
So, how can you shift from social media to building a list?
Introducing: The Lead Magnet!
What’s a lead magnet?
It’s a high-value piece of content that helps your prospect solve a problem or fulfil a desire.
You can create various types of lead magnets:
- Templates/Worksheets
- Webinars
- Whitepapers
- PDF Guides
- Keynote presentations
- Video Courses
A lead magnet not only builds your list but also attracts qualified prospects. After all, they wouldn’t ask for it if it didn’t interest them!
Once you’ve crafted your lead magnet:
- Add it to your website
- Talk about it on social media
- Tag it as a P.S. in your email
- Mention it in your DMs
- Add it to your bio
- Put it wherever you grab attention
Make this a priority, and you’ll have more leads than you can handle and a growing list of highly qualified prospects.
Let’s start building!
Catch you next week,
Jon
