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What Is The Point Of A Business Coach/Mentor or Consultant

A business coach is an individual who helps a company reach its fullest growth and goals. Effective business coaches provide motivation and implement and prioritise strategies to help businesses grow.

Usually, most business coaches will work with their clients on a one-to-one basis to help them understand their strengths and weaknesses and utilise them as effective tools.

Who works with a business coach and why

If you are starting your very own business or have just hit a plateau where it seems you’ve exhausted all of your options, it is time to hire a business coach. A business has a 96% chance of failing during the first ten years. By employing a coach, you contract out your slip-ups and intensely improve the odds of triumph.

If you are going to scale your business and do it sustainably, you need strategies that reduce the time. People looking to hire talented individuals also need help from business coaches.

When in the corporate world, time is of the essence, and you cannot afford to waste any of it by making mistakes. You must rely on a business coach’s tried and tested knowledge. Using a guide gives you better, faster, and more effective results while asking the right questions. Remember, two heads are always better than one!

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Choosing the right business coach for yourself

The past decade has seen a steady boom of start-up companies and small-scale businesses. While not all of them can keep their head above water, some have thrived unimaginably!

Similarly, how your business takes off and performs, in the long run, depends entirely on how effectively you choose your business coach.

In the same vein, the following are essential features that you need to assess when choosing the right business coach for yourself:

1. Their performance

While many coaches will tout themselves as the best and the most experienced, their performance must speak for itself. Look at their past, the reviews their clients have left, and the overall long-term business performance of said client’s business. Most importantly, ask around. A good coach will have good networks, and someone must have heard of them.

2. Their adaptability

When it comes to businesses, it is not a one-fits-all model. Different companies have different end goals, requirements, and necessities. Look at how well the coach listens to your goals and changes their plans and perspectives based on them.

3. Their readiness

A good coach is not just about their speeches but also their agendas. Each session should be scheduled in advance, and all the ideas discussed must be translated into a cohesive plan. Otherwise, it is just a waste of your time.

4. Their accountability

They must hold themselves accountable for guiding you in the right direction and holding you accountable to reach the set goals, and pushing you when you fall short. Remember, a good coach has to be effective before being kind.

5. Their life skills

While learning effective business skills is important; a good coach will teach you skills that can be used in everyday settings. Be it communication skills, leadership qualities, team management, or effective time management, all these features, are just as effective at the moment as they are in the long run.

Choosing The Right Business Coach/ Business Mentor

Working with your own business coach

You get to decide where you would like to see your business in a few years. Your coach will help you in planning and prioritizing the goals and strategies. This can be done on a weekly or monthly basis. Keeping track of the progress, networking opportunities, weekly reports etc. are all keys to helping you remain accountable and keep you motivated.

The coach will track performances with the help of key performance metrics (KPIs). KPIs make the journey to reaching end goals smooth sailing. Your coach will track and measure your progress. This is important as it makes the person in charge of reaching them very accountable.

What to expect from your time with a business coach

1. An experienced business coach will always be honest, sometimes brutally so. They will thoroughly assess the complete efficiency of your business and market performance and offer an unbiased viewpoint of where the business falls short.

2. You can expect clear strategies from them and a thorough breakdown of what is necessary and what is unnecessary for the best financial output of your business. They must also bypass traditional routes to devise quick and effective shortcuts that maximize your market performance.

3. One of the best things that a business coach can provide you with is networking skills. Don’t be fooled when you hear it being described as a soft skill; when it comes to a company’s outreach, it is the most important aspect. A good coach will ensure you appropriately utilize your time and resources to create a strong network.

4. If you are starting your company from the ground up, a business coach will help you understand how to build a good team, which will form the backbone of your future performance. This will include effective HR strategies, assessment systems, teambuilding tools, and communication skills.

5. Finally, you can expect them to help you create an effective and understandable system that helps assess the company’s overall financial performance and measures the monthly results. This performance module must also accommodate employee feedback and ways to incorporate that feedback into the overall environment.


The right coach gives professional athletes, renowned musicians, and successful business leaders an edge. Every good leader needs guidance at some point; why not seek it at the very start and get ahead of everyone else?

The future is always uncertain. Be it your average everyday market or the middle of a financial crisis; every business could always do with a little help. In dire times, a business coach’s call to action and steady guidance can make or break a company’s future and seal the fate of all of its employees.

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Whenever you're ready, here are 4 ways I can help you:

1. Subscribe to my YouTube channel for weekly tips on business.

2. Unlock the Secrets to Faster Sales with my ChatPath™ framework

3. Schedule a free coaching call to see if or how I can help you.

4. Hire me as your coach and let’s transform your business.

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